Why advertise on the Internet?
Today, online advertising is undoubtedly the easiest and most efficient way to communicate with thousands of potential customers and to promote your products and services directly. With more than 500 million users worldwide, the Internet is an important channel via which you can approach future customers, while promoting your corporate image in the market.
Statistically, the placement of advertisements on Internet websites provides your customers with 80% better and more accurate information. At the same time it is cheaper than any other medium as potential customers can learn about your products or access your website and find all the information they need.
How do I get started?
After reviewing our websites and you have decided that our content may suit your particular product or service in Cuba, simply fill out the advertising request form, including any questions you may have, and an advertising representative will contact you shortly.
Where should I Advertise?
For the maximum success you should advertise on a recognized website with a large number of visitors and which offers content to your target audience. In this way you will be able to reach potential customers via a website that they trust.
Why do you have advertising on CiberSpaces affiliate sites?
Our sites are made free to the public to browse in exchange for advertising commitments. Some longer term partnerships based services for our sites are used when advertising will not cover the costs of developing or maintaining such services.
Is there a maximum amount of advertising space I can purchase?
Yes, although the amount fluctuates with our traffic and availability. Many spaces may be booked for long periods which will limit availability until they become available. See your advertising representative for more details.
How can I target my ads?
Advertising on CiberSpaces is broken down into various categories, which can be viewed on our home page. Although every advertisement type can target any one or all of these, we recommend having different campaigns for each group to maximize your returns.
How often can I change my advertisements?
Advertisements can be changed as often as you would like, as long as the advertisement has run for at least one week. You will need to either contact us or your sales agent to modify previously initiated campaigns.
Can I select individual websites that I want my advertisements to show up on?
Yes, by default you must decide which site an ad is to appear on so that our system can supply advertisements to that site. To learn more about this option, see your advertising representative.
How must I pay for advertising on your network?
We accept cheques, wire transfers and credit card payments for any particular campaign
How does banner advertising work?
We display your banner ad on our network where it can be seen by our visitors. If someone is interested in your product or service, they click on the banner and are transferred automatically to your site where you can tell them more, and hopefully, get them to make a purchase. We sell you advertising space on our network on the basis of how many times your banner is seen, a measurement called CPM. CPM is more important than click through’s for consumer goods because it sensitizes visitors to your trade mark or product range/logo.
What does CPM mean?
CPM refers to "cost per thousand" and is used by the advertising industry to describe how many people have viewed the banner ad ("page views" they call it), or received an "impression" by seeing the ad.
What does "click-through" mean?
When someone is interested in your banner ad, they click on it, and are transported to your website. Every time someone clicks on your banner, it is called a "click-through," and the "click-through rate" is expressed either in per cent or clicks per thousand.
How do you decide where my banner shows up?
Your banner appears where you placed it on the network.
How do I know if my banner is being shown?
It will appear on the exact sites you have chosen automatically and will be taken down when the campaign for that particular banner is over.
How much traffic do you receive?
Our network reaches over 13 million people worldwide every month.
How can I find out how well my banner is working?
We keep track of the times your banner was viewed, the number of click-throughs, and the click through rate, and make them available to you "real-time" on our site anytime during the month, using an account name and a password. We recommend you start with two banners to see which has the better "click-through rate".
What kind of click-through rate should I expect?
You can expect a 1% to 3% click-through rate, or higher if your banner is very compelling. It all depends on your banner's message and catchiness. We often see banners that run at 5% and sometimes as high as 7 to 10%.
What size banner can I use?
We offer a wide range of banner sizes on each site. See our Start Now! Area for details and to visualize the banners (It is better to keep your banner file size below 12K, so the customer sees it quickly)
What do you charge to prepare a banner for us?
We charge $24.95 per banner if you already have the concept with some simple animation of text, etc. If you want someone to develop the concept for you and produce the banner, expect to pay $50 - $100.
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